Let's just say I tossed my greasy, blotchy sample size of Clinique Black Honey when I realized this little 99-cent lippie is far superior. One of my few "repurchase again & again" staples. Don't be scared by how it looks in the tube. Blotted or tapped on with a finger-- or over lipbalm-- what you have is actually a universally flattering burgundy-berry stain. My favorite way of applying it is to put a little on my lower lip, smear lips together, and then go over it with a clean finger to distribute evenly. I can't think of a person who wouldn't look great in Black Orchid sheered out, but only dark & lovely ladies could wear it full-strength. I LOVE this stuff!