I visited a target ages ago looking for a foundation. There was an associate promoting this. I kindly declinded the free sample she wanted to give me. Months later & I'm coming back for it. I had wanted a low price foundation that evened out my skin, wouldn't cake, had quick & simple aplication, and would last. Since I've barely tried it for a day I can't say too much about how long it lasts. So far I like it & it does what I want. The coverage to this is medium & it matches my fair olive skin. I'll update this in a few days.
Over all this is an okay foundation. Not good for flaky/dry skin (will show the patches like no other). I have a long work day as I usually apply my make-up about an hour before work. I noticed that this didn't last too long. I use my fingers to apply this and it starts off kinda dry & cakey looking. Then by mid-day I look like an oil slick. Kinda upsetting that there's no in between. I'll probably just use this until I can find a better foundation.
11/6/11 update: I have since tossed this away. A complete waste of money. I didn't like that it looked cakey after being applied to my skin and then before midday it was oily. Also this clogged my pores and I eventually broke out.