Review of Ulta Ulta- whole store by kaxel
I am neither in love nor hate with Ulta. I do like having so many beauty products in one place, and not just high-end ones. However, I agree with other posters that the stores often seem to be out of product. To me, Ulta is best if you need to restock a bunch of beauty products at one time and you can just go in there and get them all quickly without running through a whole Target (every Target near me has horribly stocked beauty sections that are always half empty), having some independent beauty-supply owner give you the hawk-eye the whole time like you're a shoplifter, or driving 30 minutes to Sephora (which are few & far between in my area) and dealing with mall parking.
Ulta is not touchy-feely, but that's fine with me since I don't like people talking to me when I shop. I have never had a problem with the discount coupons because I use them to stock up on drugstore-type products, not to buy expensive stuff.
In short, I'm glad they exist as one more option for getting product.