I had been wanting to try this out for a while & I'm glad I finally added it to my last order. I am definitely not a lip gloss kinda girl at all, I hate the stickiness of it, the glitters & shimmers in some are just too much for me but after emilynoel83 on youtube raved about this for the longest time, I finally caved in. The texture is even better than some lipbalms I've tried, it is not sticky at all and amazingly the color shows up quite well on my very pigmented lips ( I was kinda shocked).I am completely in love with this product. Plus, the smell is so nice and fruity, very tolerable in my opinion unlike many others. The packaging makes it look cheap because it IS very cheap, but it works so well that I would definitely buy this product again & keep it in every bag I own. My favorite lip combo right now is Wet n Wild Lip Liner in Chestnut(711), with ELF lipstick in Voodoo sheered out with this ELF gloss. No regrets man, just love :).