Average Rating 3.9/5
Review by FlawedAngel
For reference, I am NW10 (hard to match!) and no.11 was a perfect shade match. The next palest shade is #1, and it is significantly more yellow. No. 11 is truly pinky if that is what you seek, and it is a perfect match for NW10 with significant pink/blue undertones. That said, I have mixed feelings about this foundation. Applied carefully, I get high medium coverage, very evened skin tone, and barely the need for concealer. The finish is actually more matte than dewy, which is interesting because this formula has the reputation of being moisturizing. MUFE HD is lighter coverage, lighter feeling formula with a more dewy finish. Surprisingly, Liquid Lift is just okay, but not great on dry skin IME. It is best applied over my regular day moisturizer. Also, I have no problems layering this over my SS either. It is quite tenacious and lasts all day without even a setting powder. Okay, the cons: Application is tricky and the formula is not actually very buildable. I would like to apply more to my forehead, however you can't use more than a little bit (I'm talking drops) on any given area or you will look truly cakey. Forget the dotting on all over with a q-tip and then blending all at once method. I've found I have to work quickly and carefully by facial area. This is because the foundation immediatly adheres to any texture flaw on your face, from peach fuzz to a dry patch. So in using this on my forehead (where I have some skin discoloration), I can only apply a small amount and I have to work very quickly with my fingers to spread and blend, which seems to warm up the formula and make it more workable for a short time. I have to be careful to not apply too much or I will end up with it quickly caked in my hair line or any stray light hairs above my eyebrows. It also dries and looks streaky if you don't blend super fast. The final finish is not what I hoped. It looks a tad mask like in fact. No dimension or glow. Because of this and the difficulty in applying, I won't be repurchasing. I think I will experiment with with Koh Gen Do's Moisture formula in 001 next. This will not be for a while though because a 1 oz bottle of liquid lift will last a very long time. Update: I upgraded this to 4 lippies. Applied with a light hand and set with an illuminating powder (Px Magic), the effect is quite natural and nearly flawless. I use more on my forehead because I need more coverage, but I blend only the tiniest amount on the rest of my face and this works. Less is more for this foundation. I still finding blending with my fingers the best method for this formula. Pinky NW10s, I can't find a better color match than the #11 Liquid Lift, and I've searched high and low.