Review of Shiseido The Makeup Lifting Foundation SPF 16 by paneradfisk
Described as a full coverage, moisturising anti-aging foundation with dewy finish. Supposed to last 12 hours. 45 dollars for 30 ml (1 oz).
SHADE and MY SKIN:
Now I am very pale with slight yellow undertones (BEHOLD, other brands, one must NOT be pink because they are pale!) I am about NC10, but that doesn't exist in MAC foundations, but NW10 does and it seems to work. A little uneven skin with small whiteheads on my cheeks sometimes, and some (just a little) discolouration and a little redness.
I am most certainly impressed with Shiseido's shade range. I had never really found a great match in foundations before I met this foundation! (I have now also discovered that MUFE Mat Velvet in 15 Alabaster works, and NARS Sheer Glow in Siberia is good as well, just a bit more yellow. I mostly use MAC Pro Longwear Concealer mixed with Illamasqua Skin Base in White, 50/50).
"O" = Ochre = Yellow/Warm
"I" = Ivory = Neutral
"B" = Beige = Pink/Cool
I got this in O00 Very Light Ochre, the palest yellow shade. I found that I00 also works on me, which is the palest neutral shade. I haven't tried B00 but since it's more pink I probably wouldn't match it. I have also tried Shiseido's other foundations, and the shades don't seem to vary alot but don't quote me on that.
This feels like a gel like liquid, or thick liquid, kind of like MAC Studio Sculpt. Doesn't dry too quickly, is moisturising and dewy. Very easy to blend unlike others I have tried (MUFE Mat Velvet and MAC Pro Longwear Concealer). I have never had a problem with a foundation feeling "like a mask", same with this, so I can't say anything about that, but this is a pretty thick liquid with full coverage so keep that in mind.
This is also high in silicones (great for mature skin and wrinkles), so if you're sensitive, beware.
Definitely at least medium, I would say full coverage. You can make this what you want it to be, you can sheer it out with moisturiser or primer, or simply apply just a little product. You can layer it without it caking, but it already has so good coverage.
Sets to a satin/dewy finish. If you're oily you will have to powder but if you're oily this foundation isn't for you in the first place (but you can always try it out). Doesn't accentuate flakiness, doesn't set in pores or lines. Works fine without powder but powder makes it last longer.
So to the only problem, which is the reason I skip this sometimes. I don't find this lasts as long as other foundations I have tried (especially MAC Pro Longwear Concealer, which I use as a foundation, lasts very long). This claims to last 12 hours, and it looks okay after 12 hours but not perfect like when you first put it on. My favourite long lasting foundation is MAC Pro Longwear Concealer, which looks as good all the time. If you're oily you will find this melts away faster than you're used to, but on dry skin it can be fine. It's hard for me to tell what will last on other people's skin.
CONCLUSION: I would give this a 5 if it wasn't for the lasting power. Will repurchase because I love the shade, feel and finish.
P.S, I use NARS Loose Powder in Snow or Flesh to set this and Smashbox Photo Finish Primer to prime.