while i prefer the way jojoba oil feels (like it has a bit more substance, i mean), this is probably the only natural oil i'd recommend applying on your skin, hair, etc., because it's the healthiest. like jojoba, it actually absorbs into your skin and speeds up the time your skin takes to repair its natural lipid barrier. like jojoba, it has an incredibly long shelf life--stable enough to last 5 years under proper conditions (a cold, dark, dry place--under a sink or in a closet works:)). however, while jojoba mimics sebum, coconut oil is actually more compatable with skin because it mimics healthy human fats (which are what REALLY provides the health you see and feel in skin and hair). also, having more lauric acid, having a lower molecular weight, and a straighter chain than jojoba, it more readily penetrates the skin and hairshaft, being a better protector against protein damage from washing/drying/brushing (hair AND skin!). to top it off, it has a flashpoint of 400 degrees, while jojoba has a flashpoint of 200, making this a better oil for being in the sun, and ESPECIALLY blowdrying.
if you read my reviews, you'll see that i gave mineral oil a 5 rating and ask yourself "WTF? she's a holistic nutjob???". this is because while natural oils actually penetrate the skin, being better moisturizers than petro-oils, the constant heat and oxygen flowing through your body causes these to turn rancid and oxidize, actually AGING YOU (and all of these natural oils absorb into your skin to the point where they reach your vital organs!). coconut oil is the only exception, as it doesn't oxidize. mineral oils only sit on the skin--IMO, it's better that it just sits on your skin than your body absorb it and it does damage to your organs.
update: the above review is for virgin organic coconut oil. if you've got skin issues like eczema, or severely dry, chapped skin, you'll want to stick with organic. if you've just got regular dryness, i recommend fractionated--it's liquid with the same moisturizing properties as virgin coconut. the difference is that it doesn't have all the antibodies nor the same amount of squalane as the virgin, but it's much much cheaper. i like to put it in a spray bottle and spray it on after a shower... and then i spray it on at night, whether i shower or not. i think i prefer to spray my oils and fractionated gives me that kind of control. hope this helps. :)