I wish I had read the negative reviews on this page before tried using coconut oil as a beauty product. I've eaten it, it's great for that, but as a beauty product I found that the pros and cons of using it were both so extreme that they cancelled each other out!
Pros: if I melt a tiny scoop of the oil -- about the size of an M&M -- in my palms and run it over my hair as a pre-wash hair protectant, it keeps my hair hydrated, helps it grow longer, and makes it thicker. I have fine hair, so thicker hair from an oil is a bonus. I also get extremely shiney hair from using this oil and I have had comments about how beautiful my hair has been looking lately. Coconut oil works great as a shine treatment on dry hair too. I really liked using it as a shine treatment because most commercial shine treatments contain cyclopentaxiloxane, which I am allergic to. I have also tried using it to make my eyelashes longer the same way that people use castor oil for eyelash growth, it really works.
The cons: it reacts VERY badly with my skin. If I get some of this on my face or even on my scalp, I get breakouts. Also contact with coconut oil made the skin on my face rougher. I have never had rough facial skin before! I think this oil clogs pores. I don't find the oil to be particularly moisturizing on my legs either.
If your skin is compatible with coconut oil, you're very lucky and I'm jealous. Guess I'll be trying some other oil to put in my hair and using the remainding coconut oil to fry food.