I was never a lipstick kind of girl, but always used chapsticks and different balms with just a hint of color for moisturization, which makes this my HG. This has been a staple of mine for about 6 years now. I keep one in my office drawer at work, one in my purse, and a few around the house. I wear it all the time- first thing in the morning, as part of my night time skincare regime, etc. These are usually $7.99 through Avon, but they always go on sale every other month or so for half the price, and I usually stock up then. This has a light touch of nude color to it, a nice, creamy texture that glides on & sticks- I imagine this would also be an excellent lipstick base. I don't know how much "plumping" action this has- if you're expecting/looking for something like those tingly glosses that have an instant affect, you probably won't be too impressed with this. It does, however, provide great moisturization making your lips look more plump in the long-term, and exfoliates them as well due to the retinol in the product. The packaging is really nice- a pretty little silver tube that feels and looks very high quality. I will continue to repurchase this as long as Avon offers it. I've also got my mom & best friend hooked on it!