I just got my order of this product & at a great time to try it out. I am currently sick with a cold, and despite having taken medications, I still have to mouth-breathe sometimes- especially overnight. We all know what havoc that wreaks on your lips- dry, flaky & eww! This was the condition of my lips the first day (Monday) that I tried it. Previously, I was using softlips & had nowhere NEAR the results I had with that as I did with the Avon Lip Plump/Conditioner. My lips are sooo soft and I have only applied it 3 times total. I bought it on sale @$3.99, so the price was nice. I'm not too concerned with the plumping part. I was going more for the retinol since I'm in my 30's & just an overall conditioner. As for the 'color', I didn't notice any on my lips. I will definitely buy this again.