Review of H & M H&M clothing in general by brideie
I think there is some matching the products in the stores to the location. The H&M in Paris I visited had lots of "urban basic" clothes with lots of trendy stuff. In my suburban mall in the USA, there is a section here that looks like a clone of American Eagle with the pseudo-athletic clothes that are popular with teenagers here. Overall H&M is a place I go to find something new and cheap to zip up my basic wardrobe. The small sizes are a plus since true extra-small sizes are hard to find.