THE BEST! I can't rave enough about this! My e/s stays on just as long, if not longer than when I use MAC Paints.
I like that it is a nice sheer, neutral shade. It should wear well on most skintones, and the true color of your e/s shows.
As far as application goes, I dab a little on my lid with the wand, then smooth it out from lashline to brow with my finger.
This is definitely a new staple & HG for me. UD better not ever discontinue this fabulous product!