After being disappointed by Cetaphil, I was wary about using this because it kinda sorta looks like Cetaphil. But an SA gave me a sample, so I gave it a try and major thumbs-up!
It claims to "emulsify" the dirt/grime, and that's what it really seems to do. When I use it, it feels like the makeup and dirt just melts away. It doesn't leave behind any film or residue, either.
It's gentle, and gets my face really clean. I've been using this for over a year now, at least twice a day, every day, and it's been perfect! Not crazy about the packaging (functional, but feels cheap), while the cleanser itself is not cheap - but the 16 oz. bottle ($32) lasts me a good 5-6 months. Definitely a HG for me!