Love, love, love this hair dryer! I have had this dryer for over a year and that is saying a lot as I seem to go through dryers. I am constantly turning them on and off as I dry and style my hair. This turning on and off puts a wear on the buttons and dryer. This dryer has taken my drying habits in stride. It does seem to dry my hair faster, but I really like the fact that I can control the heat intensity as I have a 5 & 6 yr old that cannot stand the heat as it gets too hot for their little sensitive heads. They do not complain when I change the setting for their hair. Very impressed with this dryer. I did purchase it at Sally's and used my Sally's card to get a discount.