I bought this at the organic market up the street when I was out of my J&J Purpose cleanser and they didn't have it at the Walgreens in my neighborhood. I was nervous to have a breakout and feel like an idiot for buying a cleanser I knew nothing about. Now I am on my second bottle. It has been great. Paraben free, no animal testing, organic ingredients, cleanses gently without making your skin feel tight and dry. No breakouts. My only complaint is that it smells like those orange Tic Tacs, but I have gotten used to it and don't notice anymore (and my husband likes that smell anyway!). Also use the toner, which gently removes makeup and refreshes skin. I feel good buying this, and my skin looks great. Do I need to say more?