Review of MAC Back-2-MAC Recycling Program by Hawko
The whole point of this is to make up a superlative excuse to get people to go into the store, once the suckers are in, the SA will round you up & suck your wallet dry !!!
If Mac is to care about the environment, I have a few suggestions:
1. eliminate packaging - get rid of the box, eg. fix or bottled fdn, the boxes are unnecessary, they became garbage the moment it arrived home.
2. make refill, studio fix & studio tech, e/s, blush, you get the point.
Also, as you are collection the empties, you find a place to house them, thinking what to buy next to collect more empties, all these leads one to think about Mac. Not a bad thing for Mac considered it probably cost them $3 to make a lipstick.