I have scene hair, so I put my hair thru a lot. With products & heat. I blow dry & straighten my hair alot! Not both every day, but I straighten my hair (briefly, on low since it's only slightly wavy) 5-6 days a week. And only blow dry when I don't feel like wearing my wet hair down. So my hair isn't that damaged. But this conditioner keeps it soft for me, and I think it counteracts the damage the heat does. Leaving my hair healthy, soft and shiny, but not too shiny.