Review of L'Oreal Feria Haircolor by Beaumonde
Color me bad - L'OREAL'S FERIA
I'm not the biggest fan of the Feria line of hair colour. If you have dark-brown or black hair, there's slim pickings. The two darkest shades will work if your hair is a true jet or blue-black. What I need is an in-between shade between darkest brown and black.
Feria is for those who like bold shades in their hair. With this product, the whole world will know you colour your hair as there's nothing natural about some of the shades in the line.
If however, you have blonde or Titian tresses, Feria has plenty of shades to choose from.
Feria's colour doesn't last more than a fortnight before the gray shows through. For a few days, you get the usual gleam to your hair.
~ And Feria left my hair feeling dry and straw-like, as if all the moisture was leached out of it. The ends were stiff and and wiry and all the deep treatments couldn't help. It's harsh on the scalp - mine felt tight and itchy for a week afterwards.
(What IS great about Feria is the accompanying conditioner. That discovery alone made the Feria experiment worthwhile for me.)
Since then, I've gone back and forth between Clairol Nice N' Easy in Soft Black, Natural Black & Darkest Brown; L'oreal's Preference in Natural Black; Clairol's 10 Minute colour in Black and Dark Brown (again, no in-between shade bridging black and dark brown!; L'Oreal's line for dark hair in Sally Beauty Supply; Garnier's new 10 Minute colour in Soft Black - and Revlon's Colorsilk.
** And say what they will, ALL of the above have the gray's peeking out within a week or two, and that despite not washing the hair for 2 days post-colour AND using the appropriate shampoo/conditioner for colour-treated hair.
I don't plan on using Feria again unless there are one or two new shades for really dark hair instead of the lacklustre options L'Oreal offers us at present. Boring shades I can live with if my hair feels reasonably soft ~ but boring AND dry combined? I think NOT.
And THAT'S why I no longer use L'Oreal's Feria ~ because I'M worth it.