I bought this one day because I dropped my MAC concealer & was waiting for my backup to arrive in the mail & I wanted to see how this compared. The closest concealer I can compare this to is the MAC Pro Longwear concealer which I like a lot better then this. Estee Lauder owns MAC so I'm guessing that's why they're so similar. I think the MAC one has a better glide & texture to it, it also for some reason brightens a little better & has slightly better coverage than this. I don't think there's anything too special about this concealer, in fact, it reminds me a lot of Maybelline's Superstay concealer but this isn't as dry as that in my opinion. It's got medium coverage & is only lightly buildable, dries quickly,doesn't look cakey, slightly creases on me, drier than the MAC & the pro longwear out performs this in wear. Overall, it's an okay concealer but i would suggest MAC Pro Longwear, it's better & costs $5 less. I bought this in Light Medium & use the MAC in NW20 & I just noticed how much more the pro longwear brightened & covered my eye area.