I tried & wasn`t overly impressed with Maybelline`s Instant Age Rewind Eraser For Dark Circles as I found it to be too sheer for my needs, but like any good concealer junkie I needed to try out this one too. Honestly I`m shocked and blown away by this product as it`s been awesome for me as an under eye concealer. It`s pigmented, light weight, sets to a semi-matte finish and wears all day without creasing, budging, feeling dry, or fading. It plays well too with any products I use underneath with pinky-peach undertones to brightener or neutralizer my under eye bags. I`ve had no issues with irritation either from the vitamin C that has been added to this concealer. Also a great concealer for spots and blemishes as its pigmented and stays put. I purchased the shade fair and it`s neutral without strong pink or yellow undertones and a great match for my complexion, for reference I wear MAC NC15 or Matchmaster 1. If I had to say anything negative about this product, it`s the packaging as I`m not keen on the sponge tip applicator as it seems unhygienic and makes application of the product difficult to be precise or control. I simply tossed the sponge and just use my own fingers and or brushes.