I do NOT recommend this product.
This is going to be a long review, so skip down to the end to "Pros" and "Cons" to get the summary.
Cost: This is a drugstore concealer; I bought it for $10.99 USD at Walgreens in downstate NY, but it may be slightly higher or lower depending on where you live. It's a bit high for a drugstore concealer, but you get quite a bit of product, 0.18 oz or 5.3 ml (it seems like very little, but there are many concealers which give you a lot less product for price). So the price isn't bad, but I think it shouldn't be more than 8 bucks, especially for the quality.
Packaging: The concealer comes in a red plastic box with the front missing to display the concealer tube and color. The product itself comes in a long, slim rectangular tube with a screw-on red cap and a doe-foot applicator. It looks very similar to Maybelline's FIT concealer, except with a red cap instead of a black one. I hate this packaging; it's not very sanitary and it is impossible to get every last bit of concealer out, though it is quite compact.
Texture: This is liquidy and not very viscous, but somewhat drying with a matte finish. IMO matte is not appropriate for for an "age-defying" product. It's not very opaque and has the consistency of a thick foundation.
Coverage: Coverage is buildable, from light to moderate. It would be very difficult to get high coverage from this, but I think this is intended primarily for undereyes. If you want higher coverage you're really going to have to invest in a good concealer brush; your finger will NOT cut it and will just sheer it out. I suggest Bare Escentuals maximum coverage concealer brush; its retail price is high but you can get it for cheap on Ebay (it is amazing!); also, Essence of Beauty or EcoTools concealer brushes. Overall, though, it didn't really cover my intense purple undereye circles unless I built it up quite a bit, and then it caked and creased. I would suggest using it only if you have light to moderate circles.
Endurance: Here is where it fails. Abysmally. Firstly, upon applying, it doesn't blend well and looks cakey, even with the heat from using your finger. As much as you blend it out, it still looks a bit cakey. Then, after maybe 10 minutes, it settled into my lines under my eyes and perfectly highlighted each and every one! Not cool. (Though I am young, heredity has blessed me with deep undereye circles and fine lines since puberty.) It also was quite dry (not excessively so) and matte. So I pressed and blended out the "lines" to make it smoother, and soon the concealer had creeped back into the creases. I even tried using safflower oil to moisten the product up under my eye (this has worked for me in the past with other drying concealers to make them crease a bit less). No use, it still creased! (Even with good setting powder). I have put a picture up on the top of the page of my undereyes AFTER blending out the concealer a couple of times and waiting a short period.
Effectiveness: Revlon claims this for its "DNA Advantage" line: "Revlon Age Defying with DNA Advantage Cream Makeup combines makeup + powerful anti-aging skincare to help protect skin's DNA to fight the signs of aging."
I don't buy it. Not one bit. It's all marketing and hype. What clinical studies do they have showing that it helped to reverse or prevent the aging process? I'd like to see them. Though, I'm only 23, and I just applied the product an hour ago, so what do I know?
Shades: This concealer comes in four shades: Light, Light Medium, Medium, and Medium Deep. I picked up Medium Deep; this matched my skin almost perfectly (just a tad lighter) and thus, I was lucky. But there are only four colors, and you will also have to be lucky to get a match! Also, their shade selection for ladies of "color" is really bad. Medium Deep is the darkest. By the way, I am NC40-42 in MAC, Honey in BB concealer, and between Medium and Deep Honey in Clinique concealer.
Availability: You can pick this up in almost any drugstore, though this is fairly new and you may have to wait some time. I picked mine up in Walgreens; I know some CVS's carry it, and so should Rite Aid & Target (and other drugstores and discount stores). Though many may not carry some shades (specifically the darkest shade, Medium Deep! It wasn't in one CVS I looked in.It's always the darkest shades they choose not to carry >:O)
Revlon's product description:
Concealer + powerful anti-aging skincare targets:
-Fine lines and wrinkles
-Targets undereye puffiness, dark circles, fine lines and wrinkles
-Won’t settle into skin creases
-Hydrates and brightens for a revitalized look
-Use with Cream Makeup for the ultimate protection against the signs of aging.
Ingredients: Water, Dimethicone, Glycerin, Boron Nitride, Trimethylsiloxysilicate, Phenyltrimethicone, PEG/PPG 18/18 Dimethicone, Bis PEG/PPG 14/14 Dimethicone, Butylene Glycol, Sodium Chloride, Tribehenin, Sodium Hyaluronate, Hydrolyzed Glycosaminoglycans, Ceramide 3, Ceramide 6 II, Ceramide 1, Tocopheryl Acetate, Niancinamide, Malpighia Glabra (Acerola) Fruit Extract, Phytophingosine, Cholesterol, Acetyl Hexapeptide 8, Alumina, Silica, Sodium Lauroyl Lactylate, Trisiloxane, Polyisobutene, Isodecyl Neopentanoate, Polymethyl Methacrylate, Methicone, Triethoxycaprylylsilane, Dimethicone/Bis Isobutyl PPG 20 Crosspolymer, Tetrasodium EDTA, Phenoxyethanol Caprylyl Glycol, 1, 2 Hexanediol, May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Zinc Oxide (CI 77947)
PROS AND CONS
Very easy to find
Slim, compact packaging
Shade selection is okay and some people may find their shade
Somewhat expensive for drugstore
Drying (matte finish--this may be a pro for you!)
Settles into lines, creases
Difficult to blend
Need concealer brush to build coverage
Not many shades