Bought 2 of these so far, one in Dark Brown & one in Purple. These are great! Ive been trying out all the more expensive brands only to find out my HG is Wet n Wild lol. For a buck i can pick up every color :) Their creamy & well pigmented, they also last all day & don't irritate my sensitive eyes. I hope they don't DC this or change the formula. The brown isn't super dark, its more like a med warm brown which i like.