i really like how light this foundation is and it really matched my skin very well. i use 1.0 after having tried 3.0 because the sales lady told me that's what i was when it was WAY too yellow for me. 1.0 is perfect. one thing i don't like is that even with moisturizer and primer on underneath, some parts of my cheek near by nose, and about 3/4 of my forehead and the spot between my eyebrows were so cakey when i first put it on. i had to scrub off the foundation there and use a very thin layer, like barely dipping my brush into it to make it look alright. i think it's just my skin hating liquid foundation though. i don't know how to go about fixing that :< but i barely noticed i had it on through the day and i really liked the coverage. another thing is the price but i guess that's what you get for brands like ud.