For reference - my skin is pretty nice. Never struggled with acne, I get the occasional hormonal pimple, and have a small pore here and there, but overall it's pretty good. Since I only use foundation to even out my skin tone, my usual foundation is MAC's Face and Body because I prefer a dewy, glowy look. I can't stand the feeling of a heavy foundation, and I've been blessed with decent skin so I don't have a lot to cover. I've recently gotten on a foundation kick because I wanted something with a little more oomph for special occasions or any time I want to feel a little more 'glam'. I am a MAC NC25 / N3 and I ordered this in 4.0. I was skeptical about ordering online, but I went ahead and did it anyway. I also ordered the Good Karma Optical Blurring brush they recommend with it. When I took the foundation out of the box I noticed how dark it looked and I thought that it wouldn't match. At lunch that same day I went to Ulta and had an SA match me. She picked up 3.0 and 3.5 and both were too light. 4.0 was a dead on match for me. Go figure! As far as the application - it pumps out really watery. But a little goes a LONG way. A pump was all it took to cover my entire face & then some. And the results are amazing. They aren't kidding when they say that you'll look airbrushed. The finish is semi-matte, minimal shine - this is like a satin finish I'd say. Today my routine was as follows: I moisturized, I then applied some of the sample I got of the UD Naked Skin Beauty Balm (amazing btw!), and then I applied this foundation using the Good Karma brush to buff it in. The results were definitely airbrushed, perfect skin. I didn't even find it needed to be set with powder. I have gotten compliments on the look. I sometimes also mix Strobe Cream or Lustre Drops in with it to add some extra glow. Regardless, my skin looks perfect. And it looks like real skin! It's so light and comfortable-it literally feels like nothing on your face. I'd say it's light to medium coverage, but buildable. Retails for $38. The bottle is beautiful. Minimizes pores. Takes away redness. Overall, I'd say it's a do. Make sure you moisturize your skin b/c it can tend to accentuate dry patches.