First, I rated this a "3" for price because it is higher-end, but it's $34-36 which is mid-range for similar brands.
As for packaging, this product comes in an easy to use pump that doesn't give more product than you want, it's very easy to control the amount you pump out; and since it's a pump, it's very sanitary!
I have combo/oily skin, I tend to have breakouts on my chin and larger pores on my nose & cheeks. While MakeUp Fore Ever HD looks great on me in photos, up close it would flake and be blotchy on me. I tried Mat Velvet as well, which had a great texture but surprisingly didn't have the coverage I needed, both of the MUFE foundations would NOT stay on my chin, a problem area for me with redness and breakouts. On a whim (and out of desperation) I ordered the new UD Naked Skin Foundation. In my opinion, it's the perfect mix of MUFE HD & Mat Velvet.. it has a lightweight, smooth texture that is easy to apply like HD, and photographs well, but it also dries to a matte finish with great coverage like Mat Velvet. It starts with light-med coverage but is easy to build up to medium coverage. It lasts most of the day on me, even in this humid Florida summer! It's the first foundation to continually cover the redness on my chin.
Another good point with this foundation is the color selection; the reason I've only tried the MUFE foundations in the past is because they are one of few companies to make shades light enough for me. I am a 110 in MUFE HD, and a 15 in MUFE MV. Urban Decay's website suggested shade .5 in the Naked Skin for me, and I feel it's a perfect match (also the lightest shade). It is noticeably more yellow/neutral than HD in 110, but it seems to match great with my skintone.
All in all, this is currently my HG foundation and I will definitely keep purchasing it!