I didn't think the Naked eyeshadow palettes were worth the hype, and I don't think this Naked Skin foundation is worth the hype either. Seriously, I don't see how Urban Decay became so successful. Their pigments can be found in many cheaper lines and the quality is no better than most drugstore competitors. Is it the word NAKED that attracts all of you to this? :P
I actually got this as a pretty good-sized sample from the beloved pimp of cosmetics, Sephora, in four shades. I am approximately a more neutral MAC NC25, and the 4.0 suits me (tad bit light, though). Upon initial application, this reminded me of MUFE HD foundation (which I also didn't like). It's very runny. The coverage on me was light-to-medium. It covered faint freckles but didn't cover the dark acne scarring and redness around the nostrils.
I thought the whole draw of this is was that it's supposed to diffuse lines and fix texture and crap and just make your skin look great but natural. This caked up around my indented scarring and magnified any pockmarks or pores. I applied it with both my fingers and with a foundation brush, and I noticed it looked kinda streaky and grainy in certain areas. My skin's texture did not look any better than it does with some drugstore foundie. Within 2 hours, my face was oily enough to cook chicken. Now, I'm usually not too hard on foundations regarding oil control, since I am just an abnormally oily person no matter the foundie. But usually, it's only 4-5 hours before I start getting that shiny. So this already hinted that it wasn't made for oily people. I don't think a dry person could use this either, though, as it cakes. Not buildable at all. I did not see any brightening effect or glow. Overall, this is just for balancing color in the face. But there are tons of other cheaper foundations out there that can do that for you.
I hope Urban Decay doesn't start sprouting out more of Naked this, Naked that products. It's like how the first Sex & the City movie was so bad they just ruined the series...and then they made a second one. It started as an okay concept, but then you got carried away with it. I don't know who let this Urban Decay mongrel come play with the elites of the high end makeup club, but UD needs to go back to the drugstore where it belongs.