I was attracted to the name and was definitely sucked in by the hype. So I purchased a bottle of this in 2.0 based on the recommendation of the UD website because I used Laura Mercier TM in porcelain. But I was also fortunate to request, and receive, samples of this from Sephora with my purchase, which included a small sample of 2.0. I also purchased the Good Karma Optical Blurring brush, but I am not ready to review that yet.
I find that the best way to test a new foundation is by using one on one side of my face and one on the other and comparing them. The first thing that I noticed, per the comments of other reviewers, is that this color is not only not that light, but it is orangey. I wear MAC face & body in C1, and I almost dropped the bottle when I saw the tremendous contrast in the colors of the two foundations.
Back to the test. I would say that the UD foundation provided more coverage, but in a bad way. It sticks to dry areas and fine lines. Not a look I was going for. Using a brush, fingers, etc., makes no difference. And my oily areas got very oily very quickly with the UD foundation. At first, I tried to convince myself that I was imagining the problems because of the overwhelmingly favorable reviews on Sephora's website (sorry, I love Sephora, but I believe they sanitize their reviews). But I give the MUA reviewers a lot of credit for telling it like it is. I donít recommend this foundation, and am returning mine, which I have not opened.