I've been using this eyeliner (in black) for a couple of years, as a cheaper alternative to Smashbox. It lasts all day & does not smudge or lose it's pigment during the day. My only issue is that about half way through the jar, it starts to dry out and becomes flaky when applied. Those little flakes fall under and INTO my eye. I end up tossing the product and buying a new one, which is pretty wasteful, but it's still cheaper than buying the more expensive alternatives.