Maybe this is a case of you get what you pay for... The price was certainly cheap enough at Walmart for a big spray bottle that probably gives you twice as much product as Bumble & Bumble. But that's where the positives end - it did nothing for my hair which already has some natural wave to it. It just felt like I sprayed some water on my locks and that was about it... not anywhere near what my hair looks like after a day on the beach - no volume, no texture - no results...period. It was worth a shot, but would never buy another bottle of this stuff.