This is my first concealer, I bought it for my dark circles because they have become extremely noticeable after many days of working late shifts! I kept turning the top because nothing was coming out and then a bunch came out and I was not happy that I wasted the product but that's my own fault (becareful when trying to get product out the first time!) I dabbed the concealer under my eyes and blended it in, It covered my dark circles but still looked natural (like I didn't put anything on!)I looked more awake! I also put it around my mouth and the corners of my nose (basically what the back of the package said to make the dark areas lighter) and didn't come off the entire day even after I cried it stayed put! It was 10.99 canadian which was pretty pricey for me since I'm only in highschool and I need to pay for my own things but since I like the coverage and texture I don't think I'd want to (or need to) go off and look for another concealer since this one exceeded my expectations! I'm also pale and I was scared this wouldn't be light enough but it was<3 I don't know what they mean my luminous? I think they mean glowy because I did have a somewhat glowy natural looking face..to be honest I felt like my face had been photoshopped with this stuff on and my other products :) I feel and look flawless!