I have several lip butters now but this is my 1st prod. review of one b/c this one is by far my favorite! I purchased other shades first b/c the bright orange look of this in the tube frightened me, despite the good reviews on the MUB - finally today I decided to pick it up while picking up some groceries at WalMart & ofcourse I applied it as soon as I got back in my car Lol ;D -Was very pleasantly surprised!! The scary orange color it appears to be in the tube shows up a bit different on my lips - it's KINDA like how everyone searches & searches for that "blush that looks like your not wearing blush - just gives a healthy GLOW to your cheeks" EXCEPT FOR YOUR LIPS! If my lips were to have a natural& beautiful glow to them, THIS is what it would look like IMHO :) For reference I am 30yrs old and have fair skin w/warm undertones. I am ALSO one of those people that has several lifetimes worth of m/u (especially lip products) b/c I'm rarely EVER totally happy w/the way certain colors look on my lips.. The only thing w/these lip butters that doesn't thrill me is the LONG TUBE LID for the product.. I've already put a LINE-- through one of my other colors due to the long cap & not getting it back on the lippie correctly -know what I mean?.. That is really my only con w/this.