Neon lips are in for spring 2012 and I wanted try one and see if I could pull it off. I chose W&W because the price makes it low risk. I love this color! It's bright and in your face, but very wearable. The formula is matte but not drying and it wears a long time. This will be my go-to spring/summer lipstick and I will definitely repurchase and would like to try other shades.