I have this blush in the shade "Hot Tamale" & love the bold, hot pink color! I know others have said that the pigmentation of these blushes is horrible, but that is definitely untrue for the shade I own! It's a little bit tricky to apply if you use just your fingers alone to melt the product into your skin, so I like to use my ELF studio flat-top powder brush to apply this instead. The staying power is pretty good when used on top of a good face primer. Overall I really enjoy this blush and wear it often. Will probably end up buying more colors in the future!