I'm 48 yrs old, live in Az and have very dry skin. I purchased Smash box BB cream, based on the excellent reviews. It was horrible, heavy, greasey and the color was off. It also costs 34 dollars. I was so frustrated that I stopped at WG's and purchased this product. The color match was perfect. It felt very nice on my skin. I didn't use powder to set, but did apply powder half way thru my work day. This is a wonderful, durable product, with staying power. I have the pleasure of entering the big M, so I have many hot flashes during the day. I will definitely buy this product again & again.