I received this foundation and the Cover Girl & Olay Pressed Powder as part of a recent BzzAgent trial. I've read some of the reviews and hope people will first sort by their skin type and/or tone, otherwise products can be so subjective based on your skin type.
I have dry/combo skin--very dry under-eyes and cheeks, normal to oily in the t-zone. I find it's best for me to wear something that suits my dryer skin and then use powder or blot papers on my t-zone to tamp down any shine, as needed.
This foundation really surprised me with a lot of positive qualities to recommend it, especially as I don't typically wear drugstore foundations. Following are my thoughts broken down by Pros/Cons.
Packaging: Love! This comes in a cylindrical, light-weight plastic bottle with an easy-to-control pump...perfect for travel, won't spill, truly hygienic and dispenses as much or as little product as you want. I wish all my foundations came in similar packaging!
Colour: While the colour Buff Beige was a hair too light for me, [I'm about NC 20-25, Armani LSF in #5] I think it's a somewhat forgiving, flexible base that could probably work for a variety of skin tones in the lighter warm/neutral range. It stayed nicely in believable skin tone territory--didn't pull too pink or too yellow like many drugstore foundations can.
Texture: Easily blendable and smooth with fingers and/or a variety of brushes. My favourite being a slightly damp BeautyBlender sponge. I didn't experience any separation or oxidizing with this. The colour went on smoothly and stayed true.
Finish: Probably both a pro and a con for me. Although my dryer/combo skin liked the not-too-matte, not-too-greasy finish, I prefer an undetectable foundation that's sheerer than medium in coverage. I expected this to have more of a tinted moisturizer look to it based on the inclusion of serum, but it was more medium/full-coverage on me. I could tell I had foundation on--something I'm not used to or fond of. The finish has a slight sheen to it, hard to describe but almost a low-wattage metallic glow that on my pretty good skin read more obvious than luminous.
Wear: I never use long-lasting foundations as they don't work with my dryer skin type. For me this had average wear, it faded evenly to a more natural finish as the day wore on.
Scent: I'd rather any face product be fragrance-free. The scent isn't unpleasant and doesn't linger after application but it's there and noticeable when you open the bottle and apply this.
Lack of Sunscreen: Although I own several foundations that don't include sunscreen and I'd never rely on the sunscreen in foundation alone, ideally any anti-aging base should have some sun protection. This one doesn't.
Overall I think this is strong contender for a drugstore foundation, probably best suited to someone with normal/dry or normal/dry/combo skin looking for a solid medium coverage and slight sheen.