**EDIT: After wearing a few more times, I'm happy to report that I'm not allergic after all, but it doesn't come off all the way using my oil cleanser so I'm keeping the review at 4 stars but won't purchase again.
After reading rave reviews on Heroine Make's mascaras, I decided to give one a try. A friend in HK sent me their newest one since the one I wanted to try (Volume & Curl) wasn't available. This formula supposedly combines the benefits of both the Volume and Long mascaras. The brush is double-ended; you apply the mascara with the short comb end, and separate lashes with the bristle brush on the other side. Having previously used short bristle brush mascaras it took a few moments to get this new method down, and it's easy to over-apply so be slow and patient when applying. The formula itself is great (no fibers), and is a nice glossy deep black when applied. This definitely lengthened and thickened my lashes in a wide fan, and kept them sky-high as if I just curled them. As someone already blessed with long and thick (though straight) lashes I was impressed with the performance. Natural lashes these are not. I was doubly impressed with the wear time--this mascara dries fast and once on will stay put all day until you wash it off with an oil-based cleanser. I even rubbed at my eyes without thinking at one point, and, horrified at having raccoon eyes was shocked to see not a single flake on my cheek. This $12 mascara solidly outperformed the Chanel mascara I was using before.
Why isn't this 5 stars and a HG? The first time I tried it, by the end of the day my eyes were itchy, the first time I ever had that happen with a mascara. Luckily there was no puffiness or redness. After waiting a few days I tried it again and had no itchiness, so I wonder if it was from the aforementioned eye rubbing or if I just can't wear this more than 6-8 hours. I imagine if I was allergic to it a reaction would happen right away. I'll keep using this tube and see if that reaction was a fluke. If it doesn't happen again, HG-worthy for sure and I'll change my review to 5 stars. If it does, I'll reluctantly have to write it off as a dud.