From all of the cream liners I've tried, this is my favorite. I've tried MAC, Bobbi Brown, Stila, Wet n Wild & Physician's Formula - and although I love Bobbi Brown, and even MAC isn't too shabby, the YSL takes the cake. I have it in #1 Deep Black, and it's a very deep black. It's not very creamy though, it's actually sort of on the drier side, but once on the lids, it spreads very nicely. I find the best way to apply it to get the deepest black line is by using an angled (brow/liner) brush and dabbing it across the lashline. If you work quickly, it smudges very nicely. It holds up very well throughout the day without fading or flaking. Great liner overall and I'd definitely recommend it!