Average Rating 4.2/5
Review by Quilley
I "had" to have this after all the MUA raves. It was sold out at my local brick & mortar shops, so I purchased a few tubes via Amazon. $2.00 US. The brush & formula remind me a bit of Georgio Armani's Eyes to Kill. It's got a good, dense black tint, yet the formula is (if applied in thin, even layers) very buildable. Both mascaras smell the same - both have an odd sort of smell that somehow reminds me of lawnmower fuel or something you would smell at a motor shop. I wonder what that's about? :>/ Also this was a bit easier to remove than the GA Eyes to Kill. The same results can be had with any oil-based remover. I did try a regular facial cleanser to see if I could get it all off, but had to cleanse twice. One big difference between this and GA is that the Jordana washes off very easily with a proper make-up remover ie Clinique's Take The Day off Balm. Taking off GA Mascara is a difficult task - especially at the end of the day when I'm tired and want to get cleaned up as fast as possible. The other nice thing about this (besides the price point) is that I can see that it is loaded with extending fibers. The fibers are not too long, which means my lashes didn't go all wonky once the product was applied, however the fibers DO add a fair amount of fullness to the lashes - especially if you do the "wiggle at the roots" move. GA does not have these fibers. Finally the smudge test. No smudges! I applied about three coats in very thin layers, letting the lashes dry between layers. I went 0 hours and not a smudge or flake in site. This is probably my favorite thing about this mascara. One less thing to worry about. Would I apply this when I need to get out of the door in a hurry? No. It does take more time (imo) to apply. Is it worth it? Yes. Update: This made my lashes too brittle to wear every day. They are like rock hard cement, which makes me sad. I may try wearing a lotion based primer first, but I wanted to add this update because I'm afraid of my lashes drying out too much or getting damaged from harsh mascaras.