Other than the pump, this is the same as "Ideal Shade Liquid Foundation", the wear, the spreadibility, the smell, just the same.
Different package, same content, cunning Avon.
Regardless, this is a good silicone based fdn, thus it spreads like a dream, no need for primer, the downside is it cannot be layer for more coverage. It does oxidize a bit, so choose wisely. I picked medium beige for my NC 35-40 yellow beige skin. But if I am going to choose again, I will pick Sandy Beige instead.
Since it is a light coverage, it will not suffice for skin as "dogged" as mine. I just wait for it to dry a bit & topped with mineral powder fdn.
Can't beat the quality for Cad$10, I bought it on sale.
PS. I figured the difference between this and the Ideal Shade (no pump) is the separation of the product. This does not required quite a shaking before used while the other does, quite intensely shaking.