**PROS: Very smooth & easy to apply. Looks like a fluid foundation but applies like a very light cream foundation and dries with a matte coverage. On initial application, it is very sheer and offers medium-to-light coverage. Tarte's "Medium" was a good match on my skintone; it seemed to brighten my skin without looking unnatural when under everyday lighting*. *See CON below
**CONS: It is outlines dry skin (I have Dry-Combo skin) & makes my face look flakey, even though I moisturized properly prior to application. It can be buildable to "full coverage", but to do that, you need to layer it on and use a lot of product (But when using a lot of the product, it makes the skin look more dry and cakey since it does dry on like a matte powder). So, I think it was misleading to label this as a "full coverage" foundation. It covers similarly to Bare Escentuals Original foundation. I bought this Tarte foundation in "Medium" (I am a BE "Fairly Light" mixed with "Medium Beige"; also a MAC "NC25", for reference). *However, like the BE foundation, when photographed, the foundations outline the features of the face with a white, powdery look.
Extra Comments: Overall, it is a good "everyday" foundation for regular-to-oily skin, not for dry skin types. It's nothing incredibly special because it doesn't offer excellent coverage (i.e. if you need it for extreme redness or scarring) unless you cake it on in layers, nor is it an HD-line foundation. It does balance out the skin and offer SPF 15. It's also natural and healthy for your skin, so it's a good foundation to alternate with if you're into BE but are bored with applying powder to your face and want to try a natural, semi-creamy fluid foundation.