Some people may or may not remember this, but Max Factor Lash Perfection is no longer sold in the USA. Both M.F. and Cover Girl are sister brands owned by the same company- which is Proctor & Gamble. When Lash Blast came out from CG, Max Factor came out with False Lash Effect. Fingers crossed that this is the same thing as the M.F. Lash Perfection that we lost! The tube for the CG version looks cheap. It's kind of a flashback to the 80's or early 90's. Maybe they were assuming we wouldn't catch on to it. I don't care if the tube is the ugliest thing I've ever seen as long as it's fantastic. Look for a gray plastic tube with silver lettering. I'll upload the first pic. In the ad display they have mentioned that Drew is wearing "lash inserts", which are probably individual lashes. The shade Very Black is one of the blackest mascara's that I have ever seen. It could be a gel formulation making the pigment so vibrant black. This gives long lashes with good volume, and the black pigment is outstanding. I have a lot of mascara's... and this is probably the most black of the drugstore options. It's worth the $6. Someone below said it was like Volume Couture, and it is a separate mascara from the Lash Perfection mascara. Volume Couture had a yellow rubber wand and the original Lash Perfection version was just a black wand like this one. Someone updated their review and claimed this information.
CG Lash Perfection ingredients list-
Water, Glyceryl Stearate, Disteardimonium Hectorite, Ammonium Acrylates Copolymer, Propylene Glycol, Stearic Acid, Copernicia Cerifera Wax, Triethanolamine, Synthetic Wax, Acrylates Crosspolymer, Polyvinyl Alcohol, Lecithin, Propylene Carbonate, Oleic Acid, Polyethylene, Alcohol Denatured, Benzyl Alcohol, Panthenol, Ascorbyl Palmitate (Vitamin C), Tocopherol, Glycerin, Sodium Laureth Sulfate, Xanthan Gum, Methylparaben, Ethylparaben, Tocopheryl Acetate, Methylcellulose, Phenoxyethanol, Potassium Sorbate, Glyceryl Oleate, Simethicone, Trisodium EDTA, Propylparaben, Iron
Max Factor Lash Perfection ingredients list-
Water, Glyceryl Stearate, Ammonium Acrylates Copolymer, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Acrylates Copolymer, Synthetic Wax, Lecithin, Propylene Carbonate, Oleic Acid, Alcohol Denat., Glycerin, Polyvinyl Alcohol, Benzyl Alcohol, Panthenol, Phenoxyethanol, Methylparaben, Ethylparaben, Sodium Laureth Sulfate, Propylparaben, Trisodium EDTA, Xanthan Gum, Simethicone, Iron Oxides.