GREAT GREAT GREAT product! I've been using this shampoo, the conditioner that goes with it, the curl & style milk, and the reconstructive elixir for about a year now...... And my 3c curly/kinky hair has done a complete 180! I use to use whatever the salons recommended and a whole bunch of gel to style my hair (I found an argan oil mousse that's alcohol/sulfate free at CVS to replace the gel)......it was so dry and the gel would make it crunchy.....not cute..... I had no clue how to take care of my hair....i saw this line at target (and Walgreens) and let me tell u these products have changed my life. They are natural which is a huge deal cuz I'm switching everything over to natural products and they are effective! This shampoo leaves my hair soft and full of moisture, my curls are so pretty, I get so many compliments......and just $10! The only I guess con is I wish they came in bigger bottles......it lasts me about a month, depending on how often I wash (which is usually twice a week).......but I don't really mind cuz these products are IMO THE best for curly hair!!!