This shampoo is awesome! I've been looking for a sulfate-free shampoo that moisturizes and this is it. I tried cleansing conditioners but they do not make your hair feel clean and low-sulfate shampoos still feel too drying. Even sulfate-free shampoos have been too drying for my hair after a while but this feels so nourishing! This shampoo looked and felt so thick that I wasn't sure if it would clean my hair. I was afraid I would look greasy but to my surprise, once I massaged this in, it worked up a really nice lather and my hair detangled easily in the shower when I ran my fingers through it. I almost felt like I didn't even need conditioner but of course I still used it. I used the matching conditioner (I'll review that later) and I'm pleasantly surprised. My hair felt and looked clean but not stripped. Oh, I also picked up a trial kit of the curl & shine collection from this brand and it smells really nice. It smells like pina colada-they describe the scent as coconut & hibiscus. Only thing is, it's not as moisturizing as this shampoo but still very gentle. Overall, I think I found the best gentle, moisturizing shampoo for my hair type and I won't be using anything else except a clarifying shampoo once in a while.
FYI-I'm asian with thick/coarse hair. It's very wavy, frizzy and DRY. This has really helped bring the moisture and health back into my hair.
Update: I still love a lot of products from this line, especially the conditioners and a new product I tried, the curling souffle, but I'm not as crazy about this as I was. The first couple weeks was great, my hair felt so soft. But I don't know what happened, all of a sudden, everytime I use this I get a pretty bad build up right around my crown area. It seems to only build up right around that area, probably because I use it the most on there because it gets the greasiest. I first thought I didn't wash it off completely so I kept trying again and again. Everytime, I get the same, greasy build-up type of residue. I don't know if its just not strong enough to get rid of the oil? I just don't get why it was great in the beginning and now it's not. Even when I use a clarifying shampoo, as soon as I go back to this, it's the same thing. I might have to go back to sulfate shampoos but I will continue using the conditioner. I might try again after giving this a break for a while and see if it works again.