I had seen this shampoo advertised and found it at Walgreens. It is supposed to be non-irritating, free of allergens, dyes, sulfates, & is dermatologist tested and will give shiny, clean, beautiful hair, & nothing more. I do feel like it gives what it claims and my hair looks & feels very nice. I have been using it for a few weeks and I love it so far. Great for daily use!