I love this foudation and could not believe all the terible reviews it got on Amazon. This is a cream foundatin (not cream to powder) in it's classic form. It's meant to be sponged on or one guesses you can brush it on though I would recommend you ONLY sponge it on. I think peoples bad reaction to this product is they use too much poduct (swipe their sponge/brush across the makeup too hard and too many times.) The less you use of this the better. The secret is you only swipe the sponge 1-2 times which is enough to do half your face. 2 swipes of the sponge may be enough product for your entire face (depending on how much pressure you use taking the product up on your sponge.) The less pressure, the better. You should first apply the sponge to the upper-center of your cheek and move back towards the ear and then come back to center (where you started and proceed moving toward your nose (one side) and chin (one side.) Repeat the process for the other side of your face. What is left over may be enough for you to then use it on your forehead. IF YOU INITIALLY TAKE TOO MUCH OF THIS ON YOUR SPONGE YOU WILL HAVE A MESS. It will look cakey, old fasioned overmade up and accent every little fine, dry line nevermind the deeper ones. You may or may not have to powder this dowm (I don't, just the nose.) I think it looks great has great coverage w/out being too makeupy looking. It wears real well, almost 'till it's time to come off. They might be discontinuing it as I purchased it for 8 bucks in Target. This may have been specified as a makeup to use after a cosmetic procedure as it has an SPF of 55!!! The SPF is "Helioplex" which is Neutrogena's (and anyone elses for that matter except La Roche-Posay "Anthelios") BEST. It's a great sunsreen as it filters the "A" rays as well as it filters the "B" rays. Most sunsreens claim to be broadspectrum (Blocking A&B rays), but their defense of the A rays doesn't hold up to how well they fight the B rays. The A rays are the most damaging in the long run as their wavelenghth allows them to penetrate deeper into the more underlying layers of the skin. This is the kind of damage which doesn't show right away. It may take years to decades to show it's most damage...anyway I know of no other makeup with this high an SPF using "Helioplex." The compact is made well and durable. It easily slides into the smallest space so it's great for portability. Because of its formulation it's a great makeup to take with you and use on the fly. Though I think it holds up so well there may not be need for touch-ups. What more can one ask of their foundation at this price??????