Another winner from The All Natural Face! I've been a Lancome Teint Idole user for years...despite the prohibitive price ($42.50 an ounce!), no other I've tried has lasted so well without creasing, settling or fading off...I don't do touch ups. TANF started as an Etsy business, but the owner (Crystal) opened a store & I feel so lucky it's just down the street from me! She ran a Groupon recently so I've tried a few things, so far really impressed.
She seems to be known for her foundation: she uses very good quality ingredients with almost limitless color choices...in fact, she matched me in the store and then sent me home with a handful of samples so I could test-drive the colors. It turned out I was between shades so she custom blended me a very generous sample to take: she didn't want me to buy until I was 100% happy.
This foundation is VERY good: I've always been a liquid user, but her powders are very light, silky-oft and feel like air. I haven't needed to touch up & I've been getting compliments on my skin lately (this and her Midas concealer have been the only changes). I buff this on lightly with my Ecotools kabuki and mist with a bit of setting spray: long-lasting and very natural looking, I'm still learning to use powder foundation & find that over-applying can make it settle into fine lines, so I've been using a light hand. The coverage is good, not sheer but definitely not masky. So far I'm very happy with it, and I'm glad there's such a color range as my tone tends to change (despite all the sunscreen I wear, really!). I'm trying a few other things from TANF and will be reviewing oon, but feeling like this company has a lot to offer: good-for-you cosmetics and skincare that WORK!