I am so glad i bought this product. It's soooo good! I have also tried some high-end brands (Dior, Lancome, Chanel)which cost a fortune(they are much more expensive here in Switzerland!) but none of them worked as good as this one! It's currently my HG foundation and I am so grateful everyday that something finally works on me!
I have extremely pale skin and many foundations just make me look orange or just don't match my skintone. They have a very good color selection and 001 ivory fits me perfectly! Fair ladies, i highly recommend it!
Why do you think it's called color stay? Seriously, I usually put it on at 6am and take it off only after 10 to 11pm, and it seemed to stay very well. The only confusion is, it seems to stay forever on my skin, so I had to do a lot of cleansing :) Anyway, it's better to stay forever than nothing, i hate to reapply foundations, and with it on, I can basically do whatever i want(maybe not swimming*.*) without worrying about my makeups.
****Application & Texture****
I think it's kind of liquid, which is very nice because my skin tends to get dry in winters. You just need to take a small drop and softly apply it (i usually use my fingertips) into your skin. Make sure to smooth it evenly. It's very easy to apply and it gives a really beautiful matte finish. I sometimes find myself scary because i look more like a vampire than a normal human-being. My skin looks so pale and i am not a bronzer girl, so i normally just end up looking extremely pale and sick. lol
I would never buy it in Switzerland as it costs at least 35 dollars here(celebrate, Americans!) Luckily there's always ebay, I got it for about 20 dollars plus shipping so i am already very satisfied with this price. It should be around $10 in the US, so almost dirty cheap. It doesn't hurt to give it a try anyway.
UPDATE 22/03/2013 I am getting very disappointed with this product since it really dries out my skin. I've never encountered a product as dry as it is. The ONLY thing I love about it is the shade selection, since I have extremely fair skin.
I won't repurchase it and do not recommend it for dry skin.