Is this the "love-or-hate-it" foundation?! It gives the even/full coverage within a second, but the trick is you only apply one small section of the face at a time, and better do it FAST. Most importantly, choose the color that match with your neck color, otherwise it will make you a chalky look. Finally, don't expect the foundation can come off with the ordinary face wash. I am using DHC deep cleansing oil and then Johnson& Johnson's body wash. I do it twice and always using the wash cloth at the same time. It really doesn't take me much time to remove the makeup.