Ever since I started accutane, the makeup I had suddenly became awful because what's good for oily skin isn't good for dry skin. I needed something in the short term and I really wanted to avoid using a high end foundation if I'm only using it infrequently for a few months. When I tested it out, it seemed like a good fit since it's alcohol free and nondrying. I can tell it's a bad choice for oily skin, unless a moisturizer is skipped.
Finding a drugstore shade is always a challenge. 305 Alabaster is the lightest shade with pink undertones while next shade and 310 Flax and is significantly deeper with neutral to cool undertones. If you are pale with yellow undertones, you're completely out of luck. This is my biggest problem with drugstore brands: most pale shades are pink based even though most people have neutral to warm undertones. I bought 310 Flax and it's slightly too dark, but it's a much better match than 305 Alabaster.
As for how it works, it's seriously great for drier skin. I applied it with a Real Techniques angled foundation brush with no problem. It didn't emphasize flakes and gives sheer to medium coverage and a slightly dewy finish. It didn't cover acne spots, but it covered redness and uneven tone pretty well. It gave an airbrushed finish and never caked or sank into my pores as the hours passed. I'm positive if my skin were still oily, it would fade in a couple hours. Since my skin is drier, it lasts about 6 hours or so. I got it on sale for $10, but I believe it normally retails for $14 which is pretty pricey for drugstore brand. Finally, it has a light scent and not overpowering like a lot of high end foundations.