This is a pretty early review, so I'll change if necessary, but I'm really thinking that this may be my HG. I've been a fan of MUFE F&B for a long time, with two major concerns: it faded out to nothing by the end of the day on my oily skin, and the colors were all too beigey-pink. Enter Vitalumiere, with a comparable light texture, slightly more matte finish that lasts and lasts, and yellow-based shades! Woop! I'm wearing B20 on my NC20 skin. Salesperson wanted to put me in the lightest shade, which I didn't even try. I have the hardest time finding the right shade and I'm pretty convinced that this is it. Happy girl. Except for the damned price.